social content creation
I help lead the content strategy and execution for Pendleton Whisky’s Instagram presence, including developing content concepts, building and managing the content calendar, leading production and post-production efforts, and providing on-site event coverage support. My role bridges creative direction and strategic planning to ensure consistent, engaging, and on-brand storytelling.
Pendleton Whisky’s Instagram—an account rooted in Western lifestyle and authenticity, with a growing community of 66.4k followers.
series
support systems: this social series spotlighting Western athletes and the support systems that help them thrive—whether that’s a close friend, family member, or fellow competitor. Each episode features mic’d-up, behind-the-scenes moments that showcase the camaraderie, grit, and authenticity at the heart of Western athletics.
bourbon classics: a new series focused on our 1910 Bourbon, highlighting a more refined, upscale aesthetic while maintaining visual and tonal cohesion within the broader Instagram feed. The series aimed to elevate the bourbon’s identity, positioning it as a premium extension of the brand without losing the authenticity and Western roots that define Pendleton.
cocktail content: cocktail series showcasing the many ways to enjoy Pendleton Whisky